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Cult Beauty

Cult Beauty is a new kind of online beauty boutique and e-zine, retailing only the best in beauty and grooming products and writing agenda-setting editorial and beauty news. Cult Beauty was started by four beauty junkies with a thirst for true beauty information and products that really work. Having each harvested untold half-empty bottles and untouched products in cluttered bathroom cabinets for years, it was high time for a change in the way we approached beauty and pooled our collective knowledge – two beauty and lifestyle journalists, an ex-model PR guru and a database genie with a penchant for products – to create a site which embodies our wishlist of features, content, products and website navigation complete with celebrity and insider beauty secrets. Before the four of us started Cult Beauty, it seemed virtually impossible to find the single hero products we so coveted (always toting around pages torn from beauty best-of lists), and we soon realised that if it proved that hard for us to get our mitts on the best stuff, then people outside of the beauty industry – and outside London (80% of the UK population) – must be struggling too. We come across model beauty secrets, the top products, info and experts daily in our work and decided to cherry pick the best of beauty and bring that edited and formerly mystified selection – along with those A-listers' experts and their trusted advice – to everyone, siphoning off the true gems from the hundreds of thousands of other products out there to create a beauty hall of fame.

Visit Site: cultbeauty.co.uk